- San José, Costa Rica
When we talk about branding, our Branding goes beyond, we are more than texts and logos, we can define we are a set of consistent elements that provide solutions to complex problems.
Branding is a whole universe that is formed based on:
At Bakker & Partners we have several specific methodologies that allow us to obtain a competitive and different brand.
Naming
When the strategy is right, a good name can position you above your competitors. A name transcends, makes a difference and above all, it must be aligned with your business strategy or objectives.
Our experience has allowed us to develop efficient processes to create a memorable name, creating and surpassing your competition.
Visual identity
To create an excellent visual identity you require:
We rely on a methodology where we start by gathering the necessary information to capture even the smallest detail in your new identity.
Verbal identity
Verbal identity can be defined as the personality of a brand, enhancing its objectives and values. The positioning of an identity is progressive and requires an efficient strategy to make your audience fall in love with it.
Our digital marketing professionals will advise you to develop a brand that builds customer loyalty.
At Bakker & Partners when we start a project, we take the time to get to know your organization and your customers, based on the information provided, we create the brand awareness strategy.
We generate confidence in your customers
We will put a face to your company's name, so that it attracts the ideal buyers, with the right strategy, we can communicate who you are and what your brand is all about.
Your customers, your priority
It takes proactive work to investigate where your buyers are, when that happens, we have to be sure you are there too and social media came to build those relationships, establishing conversations that lead to trusting relationships and therefore returns on investment in record time.
Bakker & Partners, building your brand.
A set of strategies can position your brand in a meaningful way, i.e. social media posts, images, content and several more.
Brand implementation goes beyond a logo, it encapsulates many variables that if configured in the right way, the result is a good brand.
A good example of a brand implementation strategy should include:
We elaborate a detailed action protocol, with times and steps to follow, so that this implementation does not become a critical problem.
In addition to the implementation, we include a post-launch management process, with which we measure the level of prestige generated.
In the last five years, artificial intelligence (AI) has come to modify the behavior of the buyer or consumer, now, algorithms are designed to show them their tastes and what is available in their environment, all this according to the way they use platforms such as social networks for example.
All companies benefit from these algorithms because it is easier to identify their buyers and sell them their products.
As artificial intelligence improves and becomes adept at understanding humans, so does the ability for companies to deliver targeted and insightful marketing campaigns.
The future of digital marketing will be artificial intelligence as the core and backbone of strategies, so it makes sense to name a few examples, some common, some not so common:
Marketing automation
To say that your business has a sales team that responds 24/7, that used to be impossible, now there are automated processes with personalized responses.
Trend prediction
You can now find connections between human patterns very easily, algorithms quickly measure trends and predict possible likes or suggestions
Chatbots
Chatbots already exist in much of the digital marketplace and continue to grow, soon they will no longer look like automated responses and will be more like a conversation.
Virtual Reality (VR)
It is already a normality to try on clothes, accessories and even furniture in a virtual way, the way in which new generations buy is changing.
Get the best corporate image for your Company
What is Corporate Design?
At Bakker & Partners we create designs that represent the visual identity of your company, defining its image, style and personality.
With an efficient design, companies have a defined corporate identity, improving their image when transmitting their values.
With this premise, it is essential that all communication channels of the company, from its website to business cards, are aligned with this visual identity.
Corporate Identity
We update or develop from scratch your corporate identity
Web Design
We apply the corporate identity to the company's website.
Corporate Material
Design and production of all corporate materials
Why Corporate Design?
Your business is in the obligation to have a professional corporate image, this will be key to achieve the established objectives, in addition to providing confidence and seriousness to your target audience.
In the case of web design, it is essential to have an interface easy to understand, adaptable, attractive and with a hierarchical content structure.
What are our designs?
Your company must have a professional graphic design line in:
Ad management for your business
ADS management for businesses, focused on results.
Are you not managing ads because you think it will be too time consuming and too expensive?
Let Bakker & Partners solve ad management for you by creating a marketing plan tailored to your needs.
With our training and acquired knowledge, we have designed a methodology to make your ad management effective.
How do we do it?
We define the type of customer, not all are the same, so we focus on the customer segment that your company needs.
Once the study of the client is done, we will choose our main objectives, for example, where to publish the ads, for this we suggest the search of sites where they manage ads or know the places that your customers visit.
Then we are going to define the budget, when the objective and the costs involved are clear, we can obtain the estimate of a campaign.
The objective of the budget is to make it attached to reality, with all the associated direct and indirect costs, because when creating the ad it is crucial to focus it on your star products so that your budget does not shoot up in prospects that do not buy.
You can have hundreds of very good products, but you must choose 2 or 3 of them that invite to buy and sell the others, this keeps a solid appeal to your target market.
From there, once the ad is set up, at Bakker & Partners we design a tracking stats, where we can make real time adjustments in case market trends change.
One of our main objectives is to make companies visible with well-defined services and strategies.
Stand out from the competition by showing off the best social media content and strategies, keeping your audience aware of relevant information.
At Bakker & Partners we are experts in social media marketing, collaborating with you to develop genuine positioning.
If you build a social media presence in a persuasive way, you can obtain:
Be part of your customers' interactions on social channels, at Bakker & Partners we will place you where your audience spends the most time, as well as create valuable content to build long term relationships.
Engaging Instagram Content.
Targeted content, captions and hashtags to engage your audience.
SEO Strategy
Social SEO best practices that put your social networks on the map.
B2B Outreach
B2B outreach campaigns with the goal of enhancing your customer segment.