Marketing Consulting

Comprehensive marketing strategy

Every company needs a tailor-made strategy.
We design personalized marketing plans that align commercial objectives with concrete actions aimed at attracting, converting and retaining customers.

Our approach integrates research, planning and control, ensuring measurable and sustainable results.

Includes:

  • Diagnosis of the commercial and competitive situation
  • Definition of objectives, audiences and positioning
  • Annual or quarterly marketing plan
  • Measurement of results and key indicators (KPIs)

 

Result: coherent strategies that drive growth and strengthen the brand.

Digital marketing and social media

Digital presence is a strategic necessity today.
We manage online and social media campaigns focused on increasing reach, improving interaction, and converting followers into customers.

Through professional management and digital analytics tools, we optimize ad spend to maximize returns.

Includes:

  • Campaign planning and management in Meta Ads, Google Ads and LinkedIn
  • Content strategies for social networks
  • Design and execution of conversion funnels
  • Monitoring of results and performance reports

 

Objective: to generate visibility, engagement and tangible results for the brand.

Market analysis and consumer behavior

Knowing the customer is the first step to connecting with them.
We do market research and consumer behavior analysis that allow us to understand the motivations, preferences and purchasing habits of the target audience.

With this information, we help companies design more effective commercial and communication strategies.

Includes:

  • Quantitative and qualitative market studies
  • Competitor analysis and industry trends
  • Definition of segments and ideal customer profiles (buyer persona)
  • Executive reports with opportunities for improvement and differentiation

 

Benefit: marketing decisions backed by data and real market knowledge.

Branding and brand development

A strong brand generates trust and recall.
We create and strengthen brand identities thatare solid, coherent and aligned with the company's values and purpose.

We accompany organizations in building a consistent presence that connects emotionally with their audience.

Objective: build memorable brands that stand out in your market.

Includes:

  • Creation or redesign of visual identity (logo, palette, typography)
  • Defining Brand Purpose, Tone, and Narrative
  • Brand manual and communication guidelines
  • Positioning strategies and reputation management

Content Management and SEO/SEM Positioning

Content is the bridge between the brand and the customer.
We develop search engine optimized content strategies (SEO/SEM) that increase the visibility and digital positioning of companies.

We create relevant, consistent, and strategically planned content to attract qualified traffic and strengthen brand authority online.

Includes:

  • SEO audit and keyword analysis
  • Creation of optimized content for web and blog
  • SEM positioning strategies and digital advertising
  • Performance reporting and continuous improvement

 

Result: increased organic traffic, sustained positioning, and a digital presence that generates results.

Data governance and quality

Anticipating is a competitive advantage.
We apply quantitative analysis, data mining, and statistical modeling techniques to identify trends, behavioral patterns, and key projections.

We use advanced analytics and machine learning tools to help companies predict scenarios and make evidence-based decisions.

Includes:

  • Definition of data quality and ownership policies
  • Access controls, traceability and auditing of information
  • Implementation of security and compliance standards (ISO, GDPR)
  • Data Quality Monitoring and Maintenance

 

Benefit: trusted, protected data aligned with corporate strategy.